What does the company do? Kraft Foods Inc. (Kraft) through its subsidiaries, is engaged in the manufacture and sale of packaged food products, including snacks, beverages, cheese, convenient meals and various packaged grocery products. Kraft operates in two commercial units: Kraft North America and Kraft International. Kraft North America operates in the United States and Canada, and manages its operations principally by product category, while Kraft International Commercial manages its operations by geographic region. Kraft has operations in 70 countries and sells its products in more than 150 countries. On November 30, 2007, the Company acquired the global biscuit business of Groupe Danone S.A. During the year ended December 31, 2007, Altria Group, Inc. spun off its remaining interest (89%) in Kraft to AltriaGÇÖs stockholders. During 2007, the Company completed the sale of its hot cereal assets, sugar confectionery assets in Romania and flavored water and juice brand assets, and all the related trademarks.
How much does the company sell and earn? Investors need to know how much stuff or services a company sells, and how much of that total it keeps as income (or profit) to grow its business or return to shareholders. The more of each, the better. In general, look for companies that sell and earn more than peers.
Kraft Foods one-year sales: 39.03 Bil.
Difference from the average for the Food - Major Diversified group: -5.06%
Kraft Foods one-year income: 2.50 Bil.
Difference from the average for the Food - Major Diversified group: -29.86%
Sales & Income (past 12 months)
Company
Industry
Sales
39.03 Bil
41.11 Bil
Income
2.50 Bil
3.56 Bil
How fast is the company growing?
Kraft Foods one-year sales growth: 20.80%.
Difference from the average for the Food - Major Diversified group: 10.30 pct. pts.
Kraft Foods one-year income growth: -13.40%.
Sales & Income Growth (past 12 months)
Company
Industry
Sales Growth
20.80%
10.50%
Income Growth
-13.40%
8.00%
How profitable is the company? Investors prefer companies that increase profit margins -- the percentage of sales that they keep -- every year. This is accomplished either by lowering expenses or raising prices. Look for companies that consistently find ways to squeeze more profits out of sales than their peers.
Kraft Foods one-year net profit margin: 6.4% Difference from the company's 5-year average net profit margin: -2.3 pct. pts.
Difference from the average for the Food - Major Diversified group: -1.8 pct. pts.
Net profit margins (%)
Company
6.4%
Company 5-Yr Avg.
8.7%
Industry
8.2%
How is the company's financial health? The debt/equity ratio shows how much a firm has borrowed long-term as a percentage of its stock equity. The lower, the better.
Kraft Foods debt/equity ratio: 0.83.
Difference from the average for the Food - Major Diversified group: -18.63%.
Company
Industry
Debt/equity ratio
0.83
1.02
How has the stock performed? Investors need to know how a stock has performed relative to all other stocks. Generally they attempt to hold the market's top-performing securities -- those that have done better over the past year than the majority of stocks in their industrial group and all stocks in our database. Look for a positive trend in the 12-month, 6-month and 3-month periods.
Kraft Foods price change in past 3 months: 2.0%.
Difference from the average for the Food - Major Diversified group: -8.60 pct. pts.
Percentage of all stocks that Kraft Foods outperformed: 58%
Kraft Foods price change in past 6 months: -4.3%.
Difference from the average for the Food - Major Diversified group: 19.00 pct. pts.
Percentage of all stocks that Kraft Foods outperformed: 56%
Kraft Foods price change in past 12 months: -4.3%.
Percentage of all stocks that Kraft Foods outperformed: 68%
Kraft Foods
Industry Group
3 Months
2.0%
10.6%
6 Months
-4.3%
-23.3%
12 Months
-4.3%
1.5%
Where is the stock's support and resistance? Investors should note the average prices at which a stock traded over the past 50- and 200-day periods. These "moving averages" tend to provide a floor, or support, for stocks trading above them and a ceiling, or resistance, for stocks trading below them. Stocks that sink below support are in danger of further weakening; stocks that rise above resistance have a shot at new highs.
Kraft Foods current price: 31.99
First support for Kraft Foods: 31.33 (50-day moving average)
First resistance for Kraft Foods: 32.15 (200-day moving average)
What will change an investor's opinion of the stock? Stock prices change when investors alter their opinion about a company's prospects. Catalysts for new ideas can come from:
Kraft Foods company announcements and news
Look for press releases on new products, partnerships, strategies or problems that might improve or diminish the company's chances of success, and for news reports on new products, strategies, alliances or trouble.
Companies must disclose all material facts about their businesses to federal regulators every 3 months. Read about insider trades and restricted stock sales, institutional ownership changes, special events and other important shareholder issues.
Recent Kraft Foods insider stock purchases and sells
Many investors believe that corporate insiders are the savviest buyers of their own stock. Insiders can be very early buyers of their stocks at rock-bottom prices.
Advisor FYI Alerts provide investors with highlights of catalyst information like changes in analyst projections or changes in the financial condition of the company. Also check here to see if your stock is being discussed by one of our columnists.
StockScouter rates U.S. stocks traded publicly for at least six months on a scale from 10 to 1, with 10 being best. Stocks with the highest ratings are expected to record the greatest gains with the lowest risk over the next six to 12 months.
How does the stock stack up? Investors want to know how a company matches up in key categories against others in its industry. Select up to two peers to compare. The best figure in each category is highlighted in each row below.
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